Sustainable gifts for a new baby: ideas that make sense

A baby is on the way or has just arrived – and you want to give something beautiful that does not disappear into the cupboard after three weeks. Here are a few ideas for sustainable gifts for a new baby that bring real joy and prove themselves in everyday life.

What makes a good baby gift

The most beautiful gifts are often the ones that are actually used every day – or that carry a special meaning. Go for quality over quantity: one high-quality, durable piece made from natural materials accompanies the family longer than many small throwaway items. What young families really need is revealed, by the way, by a look at our newborn essentials checklist.

Ideas that go down well

• A cosy blanket: made of soft wool or organic cotton – always in use in the pram, for swaddling or cuddling, and a piece that often stays for years.
• A cuddle cloth or soft toy: often becomes the baby's first faithful companion.
• High-quality clothing in size 56 to 62: many already have the very small size, something bigger is often gratefully received.
• Something for the mum: in all the excitement around the baby, the new mother is easily forgotten. A little something from our For Mums selection is a lovely gesture.
• A piece of jewellery with meaning: such as a bola or a birthstone pendant as a lasting memento.
• A children's book with a personal touch: for example from the children's book workshop of Maja Weber – stories that grow with the child.

Practical and yet personal

If you give something practical, you can add a personal touch – a handwritten card, loving wrapping or one of our ready-made gift boxes. If you are unsure, a gift voucher is a good solution: the family can choose exactly what they really need.

Frequently asked questions

How much do you spend on a baby gift?

There is no rule – it is the gesture that counts. What is lovely is what suits the relationship: a small token from acquaintances, something lasting from close friends or family. Group gifts for one bigger piece are popular too.

Do you give something for the baby or for the parents?

Best to consider both: the baby receives plenty, the mum often goes empty-handed. A small treat for her – or something practical like a prepared meal – is almost always especially appreciated.

When is the best time to hand over the gift?

Give the family time to settle in after the birth. Most are happy when visitors come after the first week or two – and keep it short. The gift can also simply arrive at the door or by post.

In our newborn collection you will find sustainable gift ideas for a new baby – from blankets to clothing to loving little things. On request we will also wrap your gift beautifully. Feel free to drop by one of our stores in Klingnau or Frick.