Five years of Littlies + mums – and we are only just getting started

Five years. Sometimes that feels like a long time, and sometimes like the blink of an eye – much the way it goes for parents with their children.

It all began in 2021, founded by Debra, with a small, carefully chosen selection of brands: Mushie, Oat, Frigg, Auric and our own Littlies line.

An online shop became a place

Since 2024 Jenny has been running Littlies + mums. On 1 August 2024 the shop in Klingnau opened. A room where you can touch the fabrics, try out the building blocks and simply stay seated for a while, as your child discovers the basket of soft toys and forgets the time while playing.

The second store followed on 1 December 2025 in Frick. Because it turned out that there are families looking for exactly this kind of place – to browse, to ask questions and to be advised.

Over seventy brands

Today we carry more than seventy brands. Some have been with us from the very first day, many have joined because we discovered them at a trade fair, found them in a small workshop or took them on at our customers' request. The standard has always stayed the same: would we give it to our own child? Does it last longer than one season? Is it fairly made?

And next?

New brands are coming, new collections are coming, and we have a few things planned that we are not talking about yet. We keep growing, but at our own pace, step by step, in the way that suits us.

The loveliest part is that we are not doing it alone. Families who have kept coming back since the very first bodysuit, and their children, who now wear size 116 and still know us by name. You are what these five years are made of.

Thank you for being part of our Littlies world.