INUWET

inuwet, vegan beauty in pastel for kids + mums

inuwet is a French beauty brand founded in Paris in 2016. Its universe is colourful, pastel and poetic, inspired by the Korean beauty world. Lip balms, water-based nail polishes, bath bombs and hand creams look like little collectables and turn care into play.

All products are 100 % vegan, free from animal ingredients and never tested on animals. The formulas are based on ingredients of natural origin – child-friendly, gentle and still full of scent and colour.

The water-based nail polishes, which peel off without any remover, the lip balms in fruit and dessert scents and the fizzing bath bombs are particularly popular. Small prices, big effect: ideal as a little something, a birthday present or a surprise in the advent calendar.

At Littlies + mums, conscious consumption, sustainability and timeless aesthetics come first. inuwet fits right in: vegan, playful and made for children and mums alike.