Mrs Ertha: dolls and accessories in organic cotton
Mrs Ertha comes from Portugal and makes things that sit somewhere between toy and accessory: dolls, cuddle cloths, hair ties – all in organic cotton. Here we present four favourites.
Scrunchies in organic cotton
The scrunchies in taupe are made of 100% organic cotton and hold the hair without pulling – unlike classic elastics they leave no kink. They come in children's and adult sizes, so for mum too.
Du and Dou cuddle cloths
The Du and Dou cuddle cloths in organic cotton can double as dummy holders – practical, because otherwise both tend to get lost separately. Available in three designs, a popular birth gift.
The Loreta doll
The Loreta doll belongs to a series of four figures that take up different cultures and seasons. She arrives fully dressed – with underwear, headband, all-in-one and shoes, hand-sewn in Portugal from cotton gauze. She measures 35 cm in height, 17 cm in width and 13 cm in depth, and so sits well in children's arms. She is packed in sturdy recycled cardboard.
Doll clothes to change
With the ballet set in taupe, Loreta gets a new outfit. Dressing and undressing dolls is more than a pastime: children practise fine motor skills and re-enact their own day – getting dressed in the morning, going to bed at night. This set, too, is made of 100% organic cotton.
Sustainably thought through
From material choice to packaging, Mrs Ertha pays attention to sustainability – but above all the items are made to last and to be passed on. Which clothing size suits which age is shown, by the way, in our size chart.
Frequently asked questions
How big is the Loreta doll?
35 cm high, 17 cm wide, 13 cm deep. That size is chosen deliberately: big enough to be dressed properly, small enough to take along – and a fit for the usual doll buggies.
Do doll clothes from other brands fit?
The sets by Mrs Ertha are cut for Loreta. With other makers' clothes it is worth checking the doll height – 35 cm is a common measure, but arm lengths and fastenings differ.
What sets the four Loretas apart?
Each figure takes up a different culture and season – different skin tones, hair and clothing. They are meant not only as toys but as an occasion to talk about diversity.
Why do the scrunchies leave no kink?
Because the fabric spreads the tension instead of concentrating it on one spot the way a narrow elastic does. That is gentler on fine children's hair when pulling it out – and the adult size works on the same principle.
Browse our Mrs Ertha collection – more favourites under comforter cloths and hair accessories.