Organic Zoo: pared-back basics in organic cotton
Organic Zoo stands for pared-back children's fashion in organic cotton: few colours, clear cuts, everything combinable with everything. Designed in Great Britain and produced in Europe under fair conditions. Here you will learn what defines the brand in everyday life.
Simple and functional
Instead of overloaded patterns and restrictive cuts, the label relies on clear lines and comfortable fits – boxy shirts such as the Crew Boxy T-Shirt, soft bodysuits, trousers with plenty of room to move. Children can move freely in them, and the pieces still look good after the fiftieth wash.
Organic cotton for sensitive skin
100% organic cotton is used – kind to the skin and durable enough for the pieces to be passed on to siblings without trouble. Some models are even made from undyed jersey: no dye, no fading, just the natural beige of the cotton. What lies behind labels such as GOTS is explained in our guide GOTS and organic cotton.
A colour palette that goes together
The neutral tones can be mixed almost at will – which reduces the number of pieces needed and speeds up getting dressed in the morning. Building a wardrobe across seasons, you get by with less.
Practical in everyday life
Well-thought-out fastenings, robust fabrics, uncomplicated care: the pieces are made to make everyday life easier, not more complicated. Baby sizes up to 12 months have shoulder poppers so the shirt does not have to be tugged over the head. Which size suits which age is shown in our size chart for baby clothes.
Against the throwaway mentality
From the choice of raw materials through production to packaging, Organic Zoo pays attention to sustainability. The most effective contribution, though, remains durability: a bodysuit that survives three children beats any recyclable packaging. Combined with wool pieces – more on that in the guide merino wool or cotton – the wardrobe is ready for every season.
Frequently asked questions
Are the pieces unisex?
Yes, deliberately so. Cuts and colours are kept gender-neutral – one reason why Organic Zoo passes on to siblings so well, whoever grows into it next.
Which sizes are available?
Depending on the model, from 3 to 6 months up to 4 to 5 years. Sizes are given in month and year ranges because the cuts are generous enough to fit for longer – the size chart helps with placing them.
What does undyed cotton mean?
After spinning, the fabric is not dyed but left in its natural shade. That saves water and chemicals in production – and in practical terms, nothing can fade or run.
How many pieces do you need?
Fewer than you think. Because the palette is limited to a few neutral tones, practically every top goes with every pair of trousers. Six to eight combinable pieces per size cover everyday life – that is the real benefit of a pared-back colour world.
Browse our Organic Zoo collection – or go straight to bodysuits and trousers.